For living with IBD, IBS & a sensitive gut
Know your body.
Feel more in control.
Pip helps you make sense of what your gut is telling you — turning what you eat and how you feel into patterns worth watching. It's honest about what it does and doesn't know, so you can feel more prepared, and less alone with the guesswork.
Launching soon — join the waitlist below and we'll send you the link on day one.
Clarity
Know what matters now, without reading a dashboard.
Empathy
Built for tired, uncertain, difficult days — never sentimental.
Agency
Adapt, skip, correct or ask later. Pip never traps you in a plan.
Hope
Optimism from preparedness and small progress — not motivation noise.
The guessing game
Living with a sensitive gut shouldn't mean guessing
Endless elimination diets. £150 "intolerance tests" that don't really tell you anything. Feeling brushed off. Pip is the calm, honest alternative — it learns from your body, shows how much it actually knows, and helps you walk into your next appointment prepared.
How Pip works
Three small steps, at your pace
Log in seconds
Tap, speak, scan a barcode or snap a photo of your plate. Meals, symptoms, meds, energy — even on a rough day.
See what's worth watching
Pip quietly links what you eat to how you feel — and tells you how much evidence sits behind each one, and what else might be going on.
Prepare, gently
Suggestions worth a try, an eating-out check, and a clear summary to talk through with your GP or IBD team.
Understanding, not verdicts
Patterns worth watching — with the confidence to match
Pip looks for links between single foods and wider habits, and shows how much it has actually learned so far. It sets aside flare days, unwell days and your cycle, so they don't get pinned on a food.
An association is not proof of cause — and Pip always says so. You get something worth looking into, never a false answer.
Kind to keep up
Logging that survives a bad gut day
The hardest part of any tracker is keeping it up. Pip makes it a few taps — or say it out loud, scan a barcode, or photograph your plate and let Pip help identify the food. Miss a day? "Yesterday has a gap. You can leave it, add a note, or move on."
Preparedness, not pressure
Gentle days, planned around you
An optional weekly plan with real recipes, prep and cook times, per-ingredient notes and easy swaps — alongside small nudges like a short walk or sipping water, that you can skip whenever you're low. A plan you can always change.
The whole you
Quietly keeping an eye on the essentials
Pip keeps a gentle, day-level eye on whether you're getting enough — energy, protein and variety — because restriction is its own risk. No calorie-counting, no "good" or "bad" foods. And it works with Apple Health for context like sleep and activity.
Who it's for
No two bodies are the same. Pip learns yours.
Living with IBD
Crohn's or ulcerative colitis — stay prepared, keep clear records, and share honest summaries with your team.
Managing IBS
Find what seems to set things off, without living on a permanent elimination diet.
"Why do I feel off?"
Not diagnosed, but something's not right. Pip helps you gather the picture before your next appointment.
Honest by design
Trust, because Pip knows its limits
- No £300 test, no wearable. Pip learns from the logs you already keep — not an expensive kit.
- Honest about certainty. Pip says "seems", "may" and "not enough yet". Patterns are prompts, never proof.
- Not a medical device. Pip organises and reflects — it doesn't diagnose, and it points you to real care when it matters.
- No shame. No streaks to break, no failures — only your patterns and your next small step.
Why I built Pip
"My wife and I both live with chronic conditions, and we got fed up with the same generic advice and logging tools that never taught us anything. So we built Pip: a way of logging food, exercise and wellbeing alongside our symptoms, and starting to see what might be connected for each of us. It has made conversations with our hospital teams easier, because we can show them a clearer picture of what's been happening. We hope others find it as useful as we have." — Ben, founder of Pip
Simple, honest pricing
Free for the essentials. Plus to understand more.
- Unlimited logging & your full timeline
- Red-flag guidance to real care
- Your strongest pattern, plus a taste of the rest
- Export & delete your data, anytime
Save ~33% vs monthly (£9.99/mo). Try it free, then it continues — cancel anytime.
- Every pattern, with evidence & confounders
- Elimination checks with a clear read-out
- Weekly plan, recipes & eating-out check
- Clinician summary & PDF
You pay to understand and act — never for the safety net or to own your data. Red-flag guidance, logging and your GDPR rights are always free.
Private by default
Your gut is personal. We treat it that way.
Your data is yours
Export or delete it anytime. We never sell it, and never use your health data for advertising.
Registered & UK-built
Made in the UK and registered with the ICO (CSN9910810). Hosted in the UK/EU.
Works with Apple Health
Read-only, only what you allow, and you can disconnect whenever you like.
Questions
Good to know
Is Pip medical advice?
No. Pip is a wellbeing and self-tracking tool — it notices patterns and helps you organise, but it doesn't diagnose, treat, or replace medical care. Always speak to a clinician about medical concerns, and seek urgent care for red-flag symptoms.
How is my data used?
Your health data is yours. It's stored securely in the UK/EU, never sold, and never used for advertising. You can export or delete everything from the app. See our Privacy Notice.
What does it cost?
The essentials — logging, your timeline, red-flag guidance and your strongest pattern — are free. Pip Plus adds all your patterns, plans and summaries for £79.99/year (about £6.67/month) or £9.99/month, with a free trial and cancel-anytime.
Which devices does it work on?
Pip is built for iPhone first, and works with Apple Health. Android is planned for later.
When can I get it?
Very soon. Join the waitlist below and we'll send you the App Store link the day it launches.
Be first to know your body
Pip is coming to iPhone. Join the waitlist and we'll send you the App Store link on launch day.
Pip is a wellbeing and self-tracking tool, not a medical device, and does not provide medical diagnosis. Always seek advice from a qualified clinician for medical concerns, and urgent care for red-flag symptoms.